Projects

Scalable IVI Demo

The Problem

For a new business RFQ, a demo was needed that can show how a single IVI may be displayed on multiple different screen sizes and aspects available to the customer. The demo had to be brand agnostic in order to be used for pitches to any OEM

The Solution

I created a fully interactive and navigable IVI demo in Adobe Muse, which allowed me to set break points for 3 different screen sizes. The demo was usable by the customer on desktop, mobile, and proprietary demonstration properties. I developed a unique brand language and UI library of buttons and icons to demonstrate our studio’s design and ideation capabilities.

Cadillac CT5 & CT4 V-Series Clusters

The Brief

My studio had been awarded business to develop software for Cadillac V-Series Sedans, which have three distinct cluster themes for each drive mode; Tour, Sport, and Track

The Process

The first activity was a series of studio visits to work with GM’s Product Owner and Cadillac Brand Leads to brainstorm and develop design direction. I created and worked with GM to refine the concepts seen below.

The Result

Once a final design direction was chosen by GM, I began working closely with the product owner to develop every screen and widget for each cluster variant. The delivered product bears great resemblance to my initial design sketches

Production Track Cluster, w/ shift light tachometer variation

Detroit Car City - Master’s Thesis

For my Master’s thesis, I wanted to explore how transportation, and a lack thereof impacted the people of Detroit. There was, and is, a severe lack of public transit availability in the city, and I researched a potential community based car-sharing solution.

Scalable Vector Weather Icons

I created these weather app icons from scratch in Adobe Illustrator, turning natural images into scalable vector graphics, so that they may be used in any variety of sized for a production environment.

Mazda 8” Hybrid Cluster Concept

My first of many reconfigurable cluster projects. I created a series of screens, with an interaction model, for a new business pursuit.

GMC T1xx Reconfigurable Cluster

As part of another ideation workshop with GM, I created these designs as an exploration of traditional vs. progressive gauges, and use of high definition background images

Ford Reconfigurable Cluster Concept

I created these cluster concepts as part of an RFQ for new cluster business. The designs demonstrate how a set of elements can be reconfigured for different cluster use cases.

Pabst Tap Handle Product Design

Freelance Design work for a PBR tap handle. Shows my 3d Product design process for a quick turnaround on a whimsical yet practical design

Symco Hot-Rod & Kustom Weekender Posters

Some pro bono design work for an annual event. I used Adobe Illustrator to create simple impactful designs with a “kustom” flair